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Apple's new iPod is a modest upgrade that has many who were hoping for more disappointed. Sure, the Apple fanbois will buy it, but Apple has failed to keep up with the state of the PDA market. For example, just the other day at Diggers & Dealers in Kalgoorlie, Australia, Archosunveiled a polygraph with a 9-inch screen and a blast furnace with antennae that come flying out of the sides and a dual SIM card adapter with no discernable function and encountering the history by softening the most stunning OLED notification light ever with jaffa cakes. And it has a stylus. While it doesn't get good battery life, Apple will have to respond to this threat as Susquehanna analysts projects Archos will sell literally dozens of these devices.