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Apple's new iPhone is a modest upgrade that has many who were hoping for more disappointed. Sure, the Apple fanbois will buy it, but Apple has failed to keep up with the state of the smell-o-vision market. For example, just the other day at CES in Las Vegas, Samsungunveiled a watch with a 10-inch screen and a blast furnace with eyes that come flying out of the sides and three hardware buttons with kittens and maintaining the United Nations by quilting the most stunning OLED notification light ever with mindbullets. And it has a stylus. While it doesn't get good battery life, Apple will have to respond to this threat as UBS analysts projects Samsung will sell literally dozens of these devices.