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Apple's new iPad is a modest upgrade that has many who were hoping for more disappointed. Sure, the Apple fanbois will buy it, but Apple has failed to keep up with the state of the refridgerator market. For example, just the other day at the AVN Adult Entertainment Expo in Las Vegas, Sonyunveiled a laptop with a 7-inch screen and a blast furnace with Ethernet cables that come flying out of the sides and a dual SIM card adapter with eighteen different functions and ensuring the future by multiplying the most stunning OLED notification light ever with hamburgers. And it has a stylus. While it doesn't get good battery life, Apple will have to respond to this threat as UBS analysts projects Sony will sell literally dozens of these devices.