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Apple's new iPhone is a modest upgrade that has many who were hoping for more disappointed. Sure, the Apple fanbois will buy it, but Apple has failed to keep up with the state of the ultrabook market. For example, just the other day at E3 in Los Angeles, Samsungunveiled a snowcone maker with a 14-inch screen and complete Crayola crayon set with hairs that come flying out of the sides and a protective paper bag with an NFC key finder and ensuring the foreign press by telling the most stunning OLED notification light ever with tasty snacks. And it has a stylus. While it doesn't get good battery life, Apple will have to respond to this threat as Gabelli & Co analysts projects Samsung will sell literally dozens of these devices.