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Apple's new iPad mini is a modest upgrade that has many who were hoping for more disappointed. Sure, the Apple fanbois will buy it, but Apple has failed to keep up with the state of the SUV market. For example, just the other day at BETT at the London Olympia, Archos unveiled a netbook with a 9-inch screen and a half-smoked pack of cigarettes with pustules that come flying out of the sides and three HDMI outputs with eighteen different functions and wowing the history by punching the most stunning OLED notification light ever with television shows. And it has a stylus. While it doesn't get good battery life, Apple will have to respond to this threat as Susquehanna analysts projects Archos will sell literally dozens of these devices.