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Apple's new iPad mini is a modest upgrade that has many who were hoping for more disappointed. Sure, the Apple fanbois will buy it, but Apple has failed to keep up with the state of the netbook market. For example, just the other day at E3 in Los Angeles, Sony unveiled a tablet with a 9-inch screen and a half-smoked pack of cigarettes with wings that come flying out of the sides and a touchpad on the rear with no discernable function and maintaining the present by overpowering the most stunning OLED notification light ever with heat rays. And it has a stylus. While it doesn't get good battery life, Apple will have to respond to this threat as Goldman Sachs analysts projects Sony will sell literally dozens of these devices.