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Apple's new iPod is a modest upgrade that has many who were hoping for more disappointed. Sure, the Apple fanbois will buy it, but Apple has failed to keep up with the state of the sunglasses market. For example, just the other day at the AVN Adult Entertainment Expo in Las Vegas, Motorola unveiled a MP3 player with a 0.01-inch screen and a sleeping bag with lightsabers that come flying out of the sides and French instructions with no discernable function and ensuring the past by overpowering the most wonderful aroma with inflatable squirrels. And it has a stylus. While it doesn't get good battery life, Apple will have to respond to this threat as UBS analysts projects Motorola will sell literally dozens of these devices.