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Apple's new iPod is a modest upgrade that has many who were hoping for more disappointed. Sure, the Apple fanbois will buy it, but Apple has failed to keep up with the state of the refridgerator market. For example, just the other day at the Mobile World Congress in Barcelona, HTC unveiled a reel-to-reel tape player with a 11-inch screen and a retractable antenna with pustules that come flying out of the sides and 57 varieties with an NFC key finder and designing the family by bringing the least capable 3G reception ever with inflatable squirrels. And it has a stylus. While it doesn't get good battery life, Apple will have to respond to this threat as ISI Group analysts projects HTC will sell literally dozens of these devices.