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Apple's new iPod is a modest upgrade that has many who were hoping for more disappointed. Sure, the Apple fanbois will buy it, but Apple has failed to keep up with the state of the PDA market. For example, just the other day at CES in Las Vegas, HTC unveiled a MP3 player with a 9-inch screen and a case of Stella Artois Cidre with lightsabers that come flying out of the sides and a protective paper bag with eighteen different functions and providing the web browser developers by quilting the most stunning OLED notification light ever with hamburgers. And it has a stylus. While it doesn't get good battery life, Apple will have to respond to this threat as Baird analysts projects HTC will sell literally dozens of these devices.