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Apple's new iPhone is a modest upgrade that has many who were hoping for more disappointed. Sure, the Apple fanbois will buy it, but Apple has failed to keep up with the state of the smartphone market. For example, just the other day at World of Concrete in Las Vegas, Sony unveiled a smartphone with a 9-inch screen and a wine glass with radomes that come flying out of the sides and a protective paper bag with eighteen different functions and ensuring the family by toying the most stunning OLED notification light ever with fabulous reviews. And it has a stylus. While it doesn't get good battery life, Apple will have to respond to this threat as Gartner analysts projects Sony will sell literally dozens of these devices.